Senior Marketing Data Analyst

Key Duties & Responsibilities

Data Analysis & Strategic Insights

• Own global marketing data analysis, delivering actionable insights and recommendations to inform strategic decision‑making.
• Partner closely with the Vice President, Global Marketing & E‑Commerce to translate data into clear, impactful business strategies.
• Conduct ad‑hoc analyses to address specific business questions and support decision‑making across the organization.
• Proactively identify trends, opportunities, and efficiencies by leveraging multiple data sources.

Campaign Performance & Optimization

• Lead end‑to‑end campaign performance analysis, translating findings into data‑driven recommendations for optimization and growth.
• Evaluate marketing effectiveness and continuously refine strategies to improve ROI and conversion.

Customer Segmentation & Advanced Analytics

• Develop and enhance...