Senior Marketing Data Scientist

Job Summary

This role supports a major retail client by developing advanced marketing analytics and data science solutions to optimize media investments and drive business growth. You will build Marketing Mix Models, Bayesian models, machine learning solutions, and experimentation frameworks to measure and improve marketing performance across channels. The position requires strong technical expertise, the ability to translate insights into strategic recommendations, and experience working with retail or marketing analytics environments.

Key Responsibilities

• Work directly with one of our clients, a major retail firm, to assist with their marketing analytics and data science initiatives
• Build hands-on media mix models to quantify impact of marketing and advertising campaigns to optimize investments across a wide range of media channels and tactics
• Run optimization and simulation scenarios to help provide the marketing investment and allocati...