Senior/ Marketing Executive

Responsibilities

• Plan and manage digital marketing initiatives across social media, website, EDMs and other online channels to drive engagement and footfall.
• Create, curate and coordinate content with creative and media agencies, ensuring consistent branding across online and offline platforms.
• Track campaign performance and digital analytics, providing insights and recommendations to improve reach, engagement and conversion.
• Support the planning and execution of mall-wide marketing campaigns, seasonal promotions and shopper activations.
• Coordinate marketing materials, timelines and production for campaigns, advertisements and promotional assets.
• Assist in promoting and managing advertising and event spaces, including scheduling, coordination of setups and ensuring compliance with guidelines.
• Work with tenants and partners on joint marketing initiatives, campaigns and in-mall activities to drive participation and sale...