Senior Marketing Executive - Philippines

Senior Marketing Executive - Philippines

As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi-channel digital campaigns across Facebook, Google, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, focusing on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You’ll also be responsible for building and optimizing funnels, automating messages, and using Meta’s conversion API to improve tracking and performance.

Key Responsibilities

Campaign Management

• Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok
• Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion
• Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency
• Run regular A/B tests on creatives, landing pa...