Senior Marketing Executive

Job Description

Local Responsibilities:

• Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.

• Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.

• Work with regional team on POSM, video and products asset for local executional.

• Work closely with Sales team to support local activities, roadshow & in store activities.

• Manage budget and track KPI, ROI against marketing campaigns / spending.

• Ensure and track retail display excellence.

• Respond to customers queries and comments on social media, marketing email and any other channels.

• Support entire product line life cycle from strategic planning to tactical activities.

• Conduct monthly market visits to monitor competitor a...