Senior Marketing Insights Manager

Position

Senior Marketing Insights Manager – Lead how we measure, understand, and improve marketing performance at Maple.

Responsibilities

• Design and Own Marketing Measurement Systems
  • Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team.
  • Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy.
  • Develop and operationalize predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels.
  • Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization.
  • Champion a user-centric approach to insights, ensuring metrics reflect behavior across the full custom...