Senior Marketing Manager, APAC

Senior Marketing Manager (Senior Manager Level)

Our client, an international private bank in Hong Kong, seeks a Senior Marketing Manager to support the APAC Head of Marketing in Private Banking. This role demands a 360-degree marketer with 8-12 years' experience to drive integrated strategies for ultra-high-net-worth clients and support internal needs.

Key Responsibilities

Develop and execute strategic marketing plans aligned with business goals.

Lead brand positioning, content, campaigns, events, paid media, and sponsorships.

Collaborate with leadership, bankers, and teams on client engagement initiatives.

Analyze trends and data to optimize marketing and drive acquisition.

Manage agencies, budgets, and ensure regulatory compliance.

Requirements

8-12 years in marketing within banking, insurance, or wealth management, professional sector. 

Proven integrated marketing expertise: strategic planning, content, event...