Senior Marketing Manager

Tencent

Full time Ebisu, Tokyo Other-General

Posted:

March 02, 2026

Location:

Ebisu, Tokyo, Japan

Job Description

What the Role Entails
Marketing Strategy Development: Participate in developing the product’s global launch strategy. Lead end-to-end marketing execution in target regions from 0 to 1, covering key milestones such as product testing, pre-registration, launch, and version updates, including planning and execution.
Brand Building & User Insights: Build and shape the product’s brand image. Deeply analyze the core needs and cultural characteristics of ACG (anime-style) user communities across different regions, support product positioning and brand strategy development, and design targeted marketing and promotion plans.
Integrated Marketing & Resource Management: Integrate internal and external resources to manage comprehensive marketing initiatives, including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-industry partnerships, and community operations. ...
                

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Job Overview

Job Type: Full time

Location: Ebisu, Japan

Posted: March 02, 2026

Deadline: April 11, 2026