Senior Marketing Manager for Consumer Engagement

Enhance brand visibility by directing strategic marketing initiatives for a celebrated product line. Apply deep consumer knowledge to drive communication and brand growth across Canada.
In this senior marketing role, you'll lead the brand's strategic vision and execution, overseeing key performance metrics and innovation pipelines. You will manage a diverse team to execute effective consumer communications, ensuring collaboration across multiple functions and stakeholders. Your leadership will facilitate impactful brand-building initiatives.
Key Responsibilities:
• Own brand strategy and performance management
• Oversee innovation development and execution
• Spearhead marketing communications and activations
• Foster strong partnerships across diverse teams
• Coach a motivated team to achieve high results
Requirements:
• Bachelor’s degree; Business preferred
• 5+ years of relevant marketing experience
• Proven ability to drive growth through insights