Senior Marketing Manager

**What would be your key responsibilities?**

**Brand Strategy Development**

-Collect and analyze market and consumer dynamics, brand diagnostic data to define the strategic opportunity for the brand, and recommend brand strategy and plans accordingly

-Collect and analyze market and consumer dynamics, brand diagnostic data to define strategy, and plans for portfolio expansion

-Connect with cross-functional teams to support the creation of an integrated business plan that is supported by ongoing performance analysis and regular brand reviews, implement

**Brand Innovation Strategy**

-Work with global & local teams to define the innovation strategy and develop and deliver a 5-year innovation pipeline

-Create, develop, and deploy effective initiatives to accelerate the penetration growth

-Post tracking analysis to timely fine-tune the current plan and feed to future innovation to fuel penetration growth

**Brand...