Senior Marketing Manager

Location: Makati, Philippines

This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.

About the Role

Step into a role where strategy drives real patient impact. As Senior Marketing Manager, you will localize and execute Therapeutic Area strategy, lead omnichannel engagement, and define the go‑to‑market model. You will align cross‑functional teams to deliver the One Brand Plan, owning the full brand lifecycle from pre‑ to post‑launch while driving sustainable growth and business impact.

Key responsibilities

• Localize and execute Therapeutic Area brand strategy aligned with global direction to drive growth and patient impact.
• Design and deliver omnichannel campaigns and customer journeys using segmentation, insights, and global content reuse.
• Define go‑to‑market model, customer segmentation, and marketing mix to optimize reach, relevance, and investment impact. <...