Senior Marketing Manager

Senior Marketing Manager

– Mississauga, Ontario. Reporting to the Director, Channel Marketing, you will manage a team and lead the growth of your portfolio. This role assumes responsibility for P&L, product management, pricing strategies, promotional strategies, forecasting, asset management, and public relations with a focus on the Canadian market.

Responsibilities

P&L SBU responsibility: Sales, Margins, Expenses & Operating Income

Develop and implement (3) Year Strategic Plan, line plans, reviews, channel and account‑specific business plans to drive sales and profit growth.

Customize execution of national brand, product and customer experience.

Financial measurement and tracking for business reviews.

Marketing management including SAP SKU structuring, forecasting, asset management, service level analysis, and Canadian derivative model execution.

Create and implement innovative new product launches.

Key p...