Senior Marketing Manager

Senior Marketing Manager

The Senior Marketing Manager will play a pivotal, hand‑on role in leading brand storytelling, directing campaign execution, and guiding digital performance initiatives.

Working closely with senior leadership, eCommerce, customer experience, and creative partners, this role blends strategic oversight with hands‑on leadership.

Key Responsibilities

Digital & Performance Marketing Leadership

• Lead the evolution of the company’s digital presence.
• Direct content planning across social, email, and digital channels.
• Lead hands‑on marketing execution within a Magento‑based eCommerce environment.
• Direct optimization efforts based on KPIs and analytics.
• Direct external agencies across paid media and SEO/SEM.
• Lead CRO initiatives using A/B testing and UX insights.

Brand & Campaign Leadership

• Lead national marketing campaigns across digi...