Senior Marketing Manager - Winery
JRoss RecruitersJob Description
Description
Define and lead a cohesive, long-term marketing vision that strengthens brand equity and drives growth
Translate the estate’s story, sense of place, and values into compelling, consistent marketing across all channels
Develop and execute annual and seasonal marketing plans that support direct-to-consumer, retail, and hospitality experiences
Oversee digital platforms, content, campaigns, and CRM to deepen engagement and loyalty
Guide brand expression across on-site, online, and off-site touchpoints to ensure authenticity and excellence
Use data and insight to refine strategy, measure impact, and continuously improve performance
Lead agency and partner relationships with clarity, creativity, and accountability
Collaborate closely with leadership and on-site t...
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