Senior Marketing Performance Analyst

Job Overview

We are in search of a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing team. The ideal candidate will spearhead efforts in optimizing our marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across our games portfolio.

Responsibilities

• Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
• Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
• Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.
• Produce in-depth reports on campaign performance, offering strategic insights and recommendations f...