Senior Marketing Specialist (Global User Campaign Specialist)

**Role Summary**

The Global User Campaign Specialist is responsible for planning and executing user-facing campaigns and content programs that drive awareness, engagement, adoption, and value realization of UpToDate product capabilities.

This role plans and executes user campaigns which include user facing content, user events, on site events and meetings, scalable customer success content, and other adoption focused programs.

The ideal candidate is a strong campaign operator and cross-functional collaborator who can manage complex global programs, translate technical product capabilities into clear user value, and ensure campaign and enablement materials are timely, consistent, localized where needed, and optimized for adoption.

**Key Responsibilities**

**Global User Campaign Management**

+ Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages.
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