Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Duties & Responsibilities - Marketing

• Development and implementation of annual marketing plan for the shopping centre with the ultimate goal of increasing sales volume, traffic to the centre and market share;
• Responsible for preparation and direction of annual marketing budget;
• Ensure the annual marketing plan and budget utilizes current research and analysis in order to set objectives, formulate strategies and create detailed marketing tactics for the Centre;
• Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre and meet the needs of the local community and the centre’s retailers;
• Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
• Direct the creative development and execution of the centres branding programs; ...