Senior Marketing Specialist - Paid Media (Hybrid)

**Overview:**

As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Your expertise will help increase brand awareness, drive consideration, and deliver measurable campaign results that align with our business goals. This role combines hands-on campaign execution with strategic media planning and stakeholder partnership, helping translate business objectives into media strategies that drive measurable brand and business impact.

**Work Model & Office Locations** :

This role follows a hybrid work model, requiring onsite presence four days per week at one of M&T Bank’s regional offices.

**Primary Responsibilities:**

+ Work closely with media planner to develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.

+ Manage end-to-end cam...