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Senior Marketing Strategist (Retention)
Principal Financial Group
Full-time
United States, United States
other-general
Posted:
February 24, 2026
Location:
United States, United States, United States
Job Description
**What You'll Do**
As a Senior Marketing Strategist on our B2C Marketing Team, you will play a pivotal role in shaping the retention marketing strategy for **individual participant investment planning and products** .
Your primary focus will be on building loyalty, deepening engagement, and driving adoption through innovative, data-driven campaigns. Leveraging your advanced expertise in financial planning and wealth management marketing, you will act as a strategic marketing partner across business units.
Additionally, you will lead the go-to-market strategy and drive operational transformation for Managed Services offerings in individual investment products, ensuring alignment with strategic priorities and collaboration across cross-functional teams
**Key Responsibilities**
+ **Retention & Personal Investing Strategy**
+ Lead development and execution of retention marketing strategies for individual participant personal investmen...
As a Senior Marketing Strategist on our B2C Marketing Team, you will play a pivotal role in shaping the retention marketing strategy for **individual participant investment planning and products** .
Your primary focus will be on building loyalty, deepening engagement, and driving adoption through innovative, data-driven campaigns. Leveraging your advanced expertise in financial planning and wealth management marketing, you will act as a strategic marketing partner across business units.
Additionally, you will lead the go-to-market strategy and drive operational transformation for Managed Services offerings in individual investment products, ensuring alignment with strategic priorities and collaboration across cross-functional teams
**Key Responsibilities**
+ **Retention & Personal Investing Strategy**
+ Lead development and execution of retention marketing strategies for individual participant personal investmen...
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Job Type:
Full-time
Location:
United States, United States
Posted:
February 24, 2026
Deadline:
March 05, 2026