Senior Media and Trial Manager

Job Location
JOHANNESBURG GENERAL OFFICE
Job Description
Role Overview:
We are seeking a visionary and results-driven leader to spearhead our commerce media, retail media, and CRM strategies. This role blends digital marketing expertise, e-commerce growth, and customer lifecycle management to drive measurable full funnel brand impact and sales conversion. The ideal candidate will be both strategic and hands-on with execution, able to design frameworks, lead cross-functional teams, and execute campaigns across multiple platforms.
Key Responsibilities:
Digital Media Strategy: Develop and implement comprehensive digital marketing strategies that align with overall business objectives, focusing on brand awareness, lead generation, and customer acquisition. Optimizing across full funnel digital media channels (e.g. Google, TikTok, META).
Commerce Media Strategy: Develop and implement integrated media plans across retailer platforms (e.g., Shoprite Sixty60, Clicks, Dis-C...