Senior Media Planner

The Media Planner will be responsible for designing, planning, and executing targeted media campaigns for suppliers under the client's Marketing project. This role ensures campaigns are aligned with brand objectives, optimized for performance, and delivered on time. The Media Planner will work closely with suppliers, retail client marketing, and internal NIQ teams to manage end-to-end campaign operations.

Key Responsibilities

• Campaign Planning & Setup
  • Collaborate with suppliers to understand campaign objectives and preferred customer segments.
  • Recommend media channels and targeting strategies using NIQ Segmentation Studio.
  • Develop campaign briefs, timelines, and cost estimates based on retail client's rate card.
• Media Strategy & Optimization
  • Design multi-channel media plans (SMS, EDM, Push Notifications, Social Media).
  • Ensure ca...