Senior Media Planning Specialist

The Senior Media Planning Specialist leads digital media planning and campaign execution across multiple channels. This role translates business objectives into channel strategies, KPIs, and measurable media plans. Working closely with clients and cross-functional teams, this individual ensures budget accuracy, performance optimization, and clear, insight-driven reporting.

What You’ll Do

Develop strategic media plans across display, SEM, paid social, and programmatic, with exposure to TV/CTV/OLV where applicable.

Translate client objectives into KPIs, channel allocations, and tactical recommendations in collaboration with Client Services and Strategy teams.

Manage and reconcile media budgets (including campaigns up to $3M+), maintaining pacing accuracy within ±5% using Excel and Prisma where applicable.

Analyze campaign performance using platforms such as DCM and DV, delivering monthly reporting with c...