Senior Next Gen Martech Specialist

Job Description

Own and scale in-app retention, engagement, and end-to-end customer experience for an app-first telco business. Translate martech capabilities into measurable business outcomes across the full customer lifecycle.

Core Responsibilities

• Design, optimise, and scale in-app journeys (onboarding, usage, upsell, renewal, churn prevention).
• Own experimentation, personalisation, and lifecycle logic across in-app, push, and CRM channels.
• Partner closely with Product, Data, Engineering, and Growth teams to align in-app experiences with telco use cases (plans, add-ons, rewards, self-service).
• Ensure in-app initiatives are tied to clear commercial, product, or operational outcomes (e.g. retention, ARPU, feature adoption, cost deflection).
• Drive adoption of new martech capabilities and emerging technologies (e.g. AI, automation, real-time decisioning).
• Coach and mentor junior team members, setting standa...