Senior Paid Social Executive

Job Description:We are looking for a Senior Paid Social Executive to take ownership of campaign execution, optimization, and performance across major social platforms.You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of high-performing campaigns that drive measurable results.This role requires a blend of analytical rigor, creative thinking, and client-facing confidence.You'll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies.Key Responsibilities- Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X.
- Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance.
- Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach).
- Monitor daily performance, identify optimization opportunities, and implement actionable i...