Senior Pay-Per-Click Analyst (Remote)

Overview

As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company's growth by ensuring cost-effective lead acquisition strategies.

Responsibilities

• Plan, create, and manage PPC campaigns across multiple digital platforms
• Optimize campaigns daily by adjusting bids, targeting, and ad copy
• Monitor campaign performance to ensure lead volume and cost-efficiency goals
• Generate actionable insights through data analysis and performance reporting
• Present findings and recommendations to internal stakeholders
• Analyze market trends to inform campaign strategies
• Collaborate with cross-functional teams to improve landing page performance
• Maintain high quality score standards and ad relevance
• Maintain control of campaign budgets...