Senior Performance Marketing Manager (Growth & Analytics)

Senior Performance Marketing Manager (Growth & Analytics)

Direct message the job poster from Gateway Search

Responsibilities

• Advertising Campaign Management : Manage campaigns across Google Ads, Meta, and TikTok, developing strategy, directing creative, allocating budgets, and executing campaigns. Analyze key metrics such as CPA, CTR, CVR, ROI, and retention rate to create actionable optimizations. Maintain close communication with platforms and agencies to leverage new features and tools, apply attribution logic, monitor traffic quality, detect fraudulent traffic, and implement risk‑control measures.
• Data Analysis & Decision‑Making : Use data‑analysis tools to monitor performance metrics, evaluate results, and diagnose issues. Build and maintain growth‑related data systems, collaborate with data teams on core metrics, dashboards, and monitoring mechanisms. Generate clear optimization recommendations—campaign optimization,...