Senior Performance Marketing Manager

About the role

As we strengthen our presence in Kenya, we are looking for a highly driven Performance Marketing Manager to lead user acquisition efforts across both web and app platforms. This role owns the end-to-end performance marketing strategy for the Kenyan market, combining strong local market knowledge with data-driven execution across multiple paid channels.

You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.

What you'll be doing

• Own and drive the performance marketing strategy for Kenya across web and app, with full accountability for growth, budget efficiency, and ROI
• Plan and oversee multi-channel UA campaigns across Google Ads, Meta, TikTok, mobile DSPs, affiliates, and other performance platforms
• Identify and evaluate growth opportunities through analysis of market dynamics, competitive landscape, user behavior, and chann...