Senior Performance Marketing Specialist

About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the role:

As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals.

Key Responsibilities

• Develop and implement paid media plans across platforms (Search, Social, Programmatic).
• Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency.
• Allocate budg...