Senior Performance Marketing Specialist

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
About the role:
As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals.
Key Responsibilities
Develop and implement paid media plans across platforms (Search, Social, Programmatic).
Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency.
Allocate budgets effectively and manage spending to meet...