Senior Performance Marketing Specialist

Elevate your career as a Senior Performance Marketing Specialist with Fitt Talent Partners, focusing on a health-centered consumer platform. This role centers on strategic marketing execution and performance analytics.

You will navigate the complexities of performance marketing, ensuring effective user acquisition and retention strategies within a health app context. Managing significant marketing budgets, your role will involve testing creative campaigns across major channels like Meta and Google while building a growth model aligned with product objectives. Your analytical prowess will support informed decision-making through data insights.

Key Responsibilities:
• Lead performance marketing budget management
• Optimize acquisition channels and campaign performance
• Develop meaningful measurement frameworks for impact assessment
• Collaborate with product teams on user experience strategies
• Present detailed performance metrics...