Senior Performance Marketing Specialist (Paid Media)

The Senior Performance Marketing Specialist (Paid Media) will be responsible for leading the planning, execution, and optimization of integrated digital marketing campaigns across all digital channels.

• Leads the digital marketing strategy by identifying target audiences, anticipating customer needs, and monitoring competitive activity.
• Leads the planning and execution of integrated digital marketing campaigns across web, SEO/SEM and social media.
• Ensures effective and consistent distribution of all digital marketing communications across internal and external channels.
• Designs and optimizes customer journeys and conversion funnels to maximize lead generation and conversion efficiency.
• Produces detailed performance reports, and provides actionable recommendations to improve digital marketing effectiveness.
• Demonstrates advanced, hands‑on expertise in managing and optimizing Meta Ads and Google Ad...