Senior PR Manager

We are seeking an experienced Senior PR Manager to develop and deliver an integrated PR and media relations strategy. Working closely with the wider team, you will be responsible for strengthening brand positioning. You will shape and protect the public voice of the brand, ensuring consistent messaging to consumers, influential press, internal stakeholders and brand partners, with the overall objective of driving revenue and long-term brand equity. Key responsibilities Design and implement the annual PR plan in partnership with the Marketing Director and aligned with wider group strategy Define PR objectives and KPIs (quantitative and qualitative) aligned to commercial goals Develop and coordinate local, national and international PR strategy, with a strong focus on regional and national activity Monitor market performance, PR impact, trends and consumer behaviour to inform planning and optimise results Build and maintain strong relationships with Tier 1 journalists and key media conta...