SENIOR PROJECT MANAGER | Casablanca (Morocco)

We are looking for a Senior Project Manager to join our Strategic Marketing department within the Retail Banking division. If you are motivated and want to grow in a stimulating environment, this opportunity is for you!

Your mission:

As a Senior Project Manager, you will be responsible for the portfolio of projects managed by the *Strategic Marketing* directorate.

Your responsibilities will include:

• Analyze customer segments to identify needs and opportunities, and translate these analyses into measurable strategic objectives.
• Develop a marketing strategy adapted to each customer segment to increase penetration, particularly by developing customer segmentation and scoring tools, which form the basis for a differentiated offer and sales approach.
• Supervise the profitability of products, customer segments, and distribution channels.