SENIOR SEARCH ANALYST

Key Responsibilities:
• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyze and report on campaign performance, identifying trends, and opportunities for optimization.

• Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.

• Continuously optimize ad copy, keywords, and landing pages to improve campaign effectiveness.

• Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.

• Stay up-to-date with industry trends, search engine feature updates, and best practices.

• Present campaign performance results and insights to clients regularly.

• Ensure paid search strategies align with clients’ broader marketing and business goals.

• Strategic Planning and Implementation:

• Develop and implement strategic SEM plans and campaigns in collaboration with in...