Senior SEO Link Building & Digital PR Specialist

Senior SEO Link Building & Digital PR Specialist

Do you want to be a part of the 1902 Software Development team?

Job Description

Responsibilities

The successful candidate will handle all facets of our link building program, from strategy development to execution and analysis. Responsibilities include, but are not limited to:

• Perform competitor backlink analysis (Ahrefs/Semrush) and target high-quality gap opportunities
• Handle selective directory submissions and unlinked brand mention outreach
• Conduct personalized outreach for guest posts, expert commentary, and journalist placements (Featured, Qwoted, etc.)
• Collaborate on creating linkable assets: original research, free tools, guides, case studies
• Build relationships with bloggers, journalists, and influencers for natural link earning
• Track KPIs: organic traffic, rankings, referral traffic, DA/DR growth, conversions
• Report monthly on...