Senior Specialist Brand Activation

Purpose & Overall Relevance for the Organization

In this role, you will play an integral part in building the adidas brand as the best sports brand in Turkey through innovative storytelling and inspirational brand exposure for respective categories.

Senior Brand Communication Specialist will play an important role in supportingto launch campaigns according the campaign strategy for respective categories. This role will work closely with EM HUB Brand Team and Turkey cross-functional teams to bring these campaigns to life.As part of the Turkey Go-To-Market (GTM) milestones, you will lead respective categories’ brand comms deliverables.

Lead all Running & Outdoor category activations along the defined brand calendar, including internal briefs, agency briefs etc. (event-creative)

Key Responsibilities:

• Drive and deliver impactful market activation plans for Running and Outdoor categories, in close collaboration with the Line M...