Senior Specialist, CRM Onboarding & Engagement - NYC Hybrid

**_Role Overview:_**

We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. This role focuses on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention.

You will support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You will be responsible for understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics.

This is a Hybrid position located in the New York City area. You will be required to be on-site on an as-needed basis. When...