Senior Specialist, Digital Media

Sleep Country Canada is looking for aSenior Digital Media Specialist to drive revenue growth and customer acquisition through paid social media campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong grasp of full-funnel digital marketing within DTC (direct-to-consumer) or omni-channel retail environments.

You’ll own campaign execution across Meta, TikTok, Pinterest, and other social platforms, using data-driven strategies to boost product sales, ROAS, and customer lifetime value. You'll also collaborate closely with brand & marketing, ecommerce, and product teams to launch high-performing campaigns that align with seasonal trends and retail promotions.

In this role you will:

• Lead the planning, execution, and optimization of paid social campaigns focused on driving new users, quality traffic and sales.
• Manage daily paid social operations including budget allocation and management, ad...