Senior Specialist, Paid Media

Our client, a large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid Media team. This is a hybrid role based in downtown Toronto, supporting the execution, optimization, and measurement of digital paid media campaigns across multiple lines of business. The role will act as the account owner and primary point of contact for platform execution activities, driving performance against defined KPIs and business objectives.

Responsibilities

Lead campaign setup, launch, and optimization activities across programmatic channels (primarily DV360)

Define, monitor, and optimize media KPIs, pacing, and performance metrics

Manage reporting, analyze campaign performance, and provide actionable strategic insights

Serve as primary contact for execution-based platform activity and troubleshooting

Partner with internal marketing teams and external agencies to d...