Senior Specialist Trade Marketing / Retail Marketing

Purpose & Overall Relevance for the Organization:

Ensure brand presence (global footprint) and sell-through at store level across all our Wholesale Channels within Turkey, via implementing plans at window, ISC, POS/POP, campaign pillars, aiming for retail excellence.

Ensure seamless coordination and cooperation between global design agency, local print agency, VM team and channel teams while planning and executing retail marketing plans including responsibility for consumer activations that drive store traffic.

Contribute to the creative processes that are run with various agencies, providing input to plans and coordinating brief, debrief, execution and post analysis stages.

Key Responsibilities: