Senior Strategic Planner

JOB DESCRIPTION

• Provide the strategic direction and inspiration for the Cheil Team's creative solution to the Client's communication need
• Leverage, conduct and/ or review research (whether proprietary, syndicated, or otherwise) to gain detailed insight into customers’ attitudes and response to products and marketing communications
• Collaborate with cross-functional teams to produce cohesive and data-driven communication plans
• Review the creative and media proposals to ensure that they are aligned with the overall strategy
• Meet clients to share findings and review them in the context of the client’s marketing objectives
• Help improve the performance and results of advertising campaigns to make an important contribution to the success of the agency
• Develop requirements for new research studies or tools and identify opportunities to fill in gaps in agency knowledge

REQUIRE...