Senior Trade Marketing Specialist

Track emerging consumer trends, new marketing approaches, and tools to enhance go-to-market strategies.

Marketing campaign development (not product marketing) -lead end-to-end campaign execution, from idea&strategy development through to delivery, permanent and promotional displays&POS materials, managing timelines, deliverables, and stakeholder expectations.

Lead the planning, briefing agencies and creation and execution marketing campaigns, in-store and offline channels in line with brand positioning. (including co-marketing activities, customer retail media)

Integrate onsite and offsite marketing resources focusing on customer experience journey.