Job Description
Job Summary
The SEO & Paid Ads Specialist is responsible for developing and executing advanced SEO strategies and managing paid media campaigns across various non-social platforms like Google Ads and Bing/Microsoft Ads. The role focuses on enhancing organic search performance, optimizing paid advertising, and leveraging AI tools for ad placements, contributing to the overall marketing success and lead generation efforts.
Job Description
• Own and execute SEO & GEO strategy across all CSG.BIO brands, delivering measurable improvements in traffic, rankings, visibility in AI-driven search, and conversions.
• Design and implement AI-ready schema structures that optimize content for LLMs, chatbots, and generative search interfaces.
• Conduct keyword, entity, and topical research to align with both traditional search engines and emerging generative platforms.
• Optimize on-page, off-page, and technical SEO (metadata, schema, site s...
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