SEO Analyst

Job Overview
The SEO Analyst is responsible for supporting search engine optimization initiatives and driving organic growth across digital properties. This role focuses on keyword research, on-page and off-page optimization, content improvement, backlink management, and performance tracking. The incumbent will analyze website performance, identify optimization opportunities, and implement SEO best practices to improve rankings, traffic, and conversions while staying aligned with industry trends and white-hat SEO guidelines.
Job Description
Conduct competitive analysis to identify content gaps and opportunities for improvement in website structure and design
Perform keyword research using tools such as Google Keyword Planner, SEMrush, and Moz
Track and analyze key SEO performance metrics, including organic traffic, conversion rates, and time spent on pages
Update and optimize existing content by adding effective calls to action (CTAs) to improve engagement and perform...