SEO & Analytics Specialist

An SEO & Analytics Specialist who blends analytical thinking with creative strategy, i.e., someone who can uncover insights from data, optimise organic performance, and translate results into meaningful business impact.
What You Will Do
Conduct keyword research and develop SEO strategies that drive high-quality organic traffic, not just by the numbers, but through compelling, audience-first storytelling.
Use analytics and SEO tools to monitor and optimise performance. Analyse data and trends to understand what is working, what is not, and recommend actionable improvements that tell a clear growth story.
Work closely with content and social teams, communicating technical and content optimisation requirements clearly and creatively.
Develop and refine content strategies grounded in keyword intent, user experience, and conversion goals.
Create performance dashboards and reports, translating analytics into insights that inspire creative action and data-driven decisions.