SEO & Paid Ads Specialist

Overview

The SEO & Paid Ads Specialist is responsible for driving organic visibility and optimizing paid advertising efforts across multiple digital platforms. This role involves managing and optimizing search engine marketing (SEM) strategies, leveraging AI tools, and experimenting with emerging advertising channels to maximize ROI and business growth.

Responsibilities

• Develop and execute SEO strategies including keyword research, on-page optimization, technical audits, internal linking, and content recommendations to improve organic performance.
• Manage and optimize paid advertising across non-social platforms, including:
  • Google Ads (Search, Display, Performance Max)
  • Bing / Microsoft Ads
  • Reddit
  • Programmatic and display networks
• Support experimentation and execution of AI-powered ad placements and emerging discovery channels, including ads surfaced within or alongside AI-generated result...