SEO & Paid Ads Specialist

Overview
We're looking for an experienced SEO & Paid Ads Specialist to drive traffic and conversions for a tool with two core pages.
The role is heavily focused on paid advertising across multiple platforms, while also ensuring the tool ranks strongly in Google for a defined set of keywords.
Key Objectives
Rank the tool on Google for the following keywords and close variant
Drive high-intent traffic and conversions through paid ads across multiple platforms
Responsibilities
SEO
Optimize the two pages to rank for the provided keywords
Improve titles, meta descriptions, headers, and internal linking
Ensure crawlability, indexing, and page speed
Recommend or implement structured data where relevant
Monitor rankings and organic performance for target keywords
Paid Ads
Plan, launch, and manage paid ad campaigns across platforms (search and social)
Focus on high-intent keywords and audiences
Manage and optimize campaigns under a controlled budg...