SFMC Consultant | Hybrid - Makati/BGC

Roles & responsibilities

Workstream Leadership & Delivery Management

• Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
• Manage project risks, dependencies, sprint backlogs, and quality gates.
• Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.

Solution Architecture & Platform Integration

• Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
• Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
• Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.

Data, Audience &a...