市场传媒总监/经理

主要职责 - （职务的主要工作）
•Digital Distribution：Drive revenue and productivity by directing small and medium accounts to book through digital channels • Small and medium accounts book through digital channel and digital contribution meets the preset target • The Digital Contribution is defined as room revenue booked through all digital channels, WeChat Corp Portal, WeChat RC Official Account APP, Web, Alipay and Huawei. • Hotel target issued centrally by Support Center and measured YTD pro-rata basis Measurement:
通过引导中小客户通过数字渠道预订，提高收入和产量 • 中小客户通过数字渠道预定，数字渠道贡献达到预定目标; • 数字渠道贡献定义为通过所有数字渠道预订的客房收入，包括IHG商旅平台、APP、网站、支付宝和华为小程序; • 由支持中心统一发布酒店目标，并按比例计算年累计。
•Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG MarketingCommunicationsstandardoperatingprocedures ...