Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing
You are accountable for the development & delivery of strategic Shopper Plans by Channel/Cluster (incl. digital & e-comm) providing clear direction for category & brand presence, value, & shopper engagement to profitably maximise basket conversion & drive category/ brand growth in line with the Brand Must Win Battles & Commercial Objectives. These plans are to be built on a platform of robust commercial analytics of portfolio & pricing dynamics/scenarios ensuring that competitive brand positioning, shopper/trade value, & business profitability are optimised. You are expected to elevate the contribution of Shopper Marketing within your Business Unit, continuously develop your personal capabilities, and contribute to making Tiger a great place to work.
What You Will Do
CATEGORY & SHOPPER UNDERSTANDING
- Motivate for & deliver Shopper Research, extracting key insights & delivering ...
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